While pregnant with her first child, shocked by how many toxic ingredients were lurking in everyday products, and after trying dozens of natural mineral sunscreens, Arielle was determined to create one that 1) didn’t make her immediately want to wash her face, and 2) didn’t leave a white cast on her skin. Oh, and it needed to be something she looked forward to using daily. No biggie.

As Mama Sol’s product development whisperer, Arielle has been immersed in the beauty industry her entire adult life. Starting as a beauty sales trainer for Smashbox, Dr. Perricone, and Bite Beauty, then rising to become the head of product development for Skinn Cosmetics and, most recently, the head of sales for a leading cosmetics packaging and formulation company, she’s always known one thing—that she would one day create her own product, something truly different that had never been seen before.

Tahlia, Mama Sol’s operations pro, has a background in optimizing customer experience and support plus leading operations for online fashion and retail brands, making her strengths a natural complement to Arielle’s.

While attending university, Tahlia worked in customer service for e-commerce brands in the fashion and retail space, working her way to head up operations and development. She learned how to leverage customer support to build a deeper consumer relationship and increase lifetime value.

Her approach is founded on research and experimentation as the driving forces to evolve and optimize customer relationships. She embodies similar values in her new role as a mother. Disappointed by the ingredients found in the natural sunscreen she bought for herself and her then-infant daughter, she sought a better alternative.

When Tahlia met Arielle, it was an instant connection as they lamented the lack of safe, quality sunscreen options. These two determined mamas joined forces and developed a formula they’re now proud to stand by. Together, they’re an unstoppable force of nature

Dr. Sheri Rowen, a world-renowned ophthalmologist and cosmetic laser surgeon, has spent her career developing holistic techniques and finding the safest ingredients for her patients and family—a passion that she passed down to her daughter, Arielle. (It’s clear that Arielle got that drive and insatiable curiosity from her mama.)

Dr. Rowen trained at Johns Hopkins and University of Maryland and is internationally recognized as a Key Opinion Leader in Ophthalmology. Her specialties include Cataract Surgery, Lasik and Refractive Surgery, Ocular Surface, Dry Eye and Oculoplastic Surgery. Her holistic approach to healing began many years ago, when she learned to perform eyelid and facial surgery with CO2 lasers; she was one of the first ophthalmologists in the country to incorporate Aesthetics into her practice when she founded the Rowen Laser Vision and Cosmetic Surgery Center in Baltimore, Maryland.

It was clear from the beginning that many chemicals used in Dr. Rowen’s day-to-day practice had significant irritating properties to the skin and eyes. Specializing in care for and around the eyes, the most sensitive part of the body, she was driven by a passion to only use the safest ingredients for her patients and her own family. It was no coincidence when she and Arielle began discussing their desires to develop a clean formula for one of the most toxic skincare categories—suncare.